Want to give your sales figures a boost? Thinking about expanding your marketing efforts without paying a ton on ads? Affiliate marketing can be precisely the marketing strategy you’re looking for. In this guide, I’ll explain high ticket affiliate marketing for beginners — that means I’m going to lay out everything in clear words and simple steps. A clear idea of the topic can help you gain an edge, even if this isn’t your first rodeo, so to speak. To learn how to increase affiliate marketing sales, you first need to learn about affiliate marketing from the ground up.
The definition of high ticket affiliate marketing is a type of indirect advertising or marketing where a content creator or generally a website owner acts as an “affiliate” to promote another company’s products or services. The affiliate receives a commission for every customer they refer, and the business gets to increase its sales. Now, high-ticket affiliate marketing is basically about using affiliate programs with high commissions — let’s say at least $500 per sale.
These definitions seem to be cut and dry, but how does affiliate marketing work exactly? I’m going to get to the heart of the matter by answering some basic, but crucial, questions about affiliate marketing and high-ticket affiliate programs.
Then we’ll move on to more hands-on stuff, like setting up for affiliate marketing and where to find the highest of high-ticket commissions and products.
What is Affiliate Marketing?
Every business needs to promote its products or services in order to make sales. In an affiliate program, a third party, called the affiliate, will promote the product for the business with its marketing strategies. If the affiliate manages to make a sale, they will earn a commission of the sales profit as their payment. Affiliate marketing is an excellent solution if you, as a business owner, do not have the time, budget, or resources to do product promotion and advertising on your own. It’s like hiring people to sell your product for you and paying them a percentage of your profit. In affiliate marketing, this percentage is usually between 5% to 30%, depending on product value, profit value, and the number of sales the affiliate brings in per month. Of course, the commission rates can get a lot higher in high-ticket affiliate programs, and we’ll talk about that later on, so stick around while I clarify how the whole thing works.
How Does Affiliate Marketing Work?
To fully understand the affiliate marketing process, first, you have to get to know the three parties involved. Each affiliate program consists of a seller, an affiliate, and a customer. Now let’s see what role each of them plays in the process:
1. The seller
The seller is the business order. They can be a product producer, a retailer, or a merchant with a product to sell. The product can be a physical product, a digital product, or a service. The business owner may already have a marketing strategy according to their business branding but also look into hiring affiliates to benefit from the additional sales referred via the affiliate program.
2. The affiliate
The affiliate or publisher is a person or a marketing company with a specific niche audience. The affiliate’s audience usually is interested in a product or a set of products and services. The seller will hire the affiliate to sell products based on their audience’s desire. Now, the affiliate will have their own strategy on how to market, promote the product, and persuade their audience to buy the product or service. They will either have a deal with the seller or merchant agreeing that the customers purchase the products directly from the affiliate or direct the customers to the merchant’s website to make the purchase. They will then earn a commission of the profit made from the sale.
3. The customer
The affiliate will share the products on various channels, for example, website blogs and social media. That is how the product is presented to the customers. When the customer makes a purchase, the profit earned will be shared between the seller and the affiliate. The customer might be completely unaware of the whole affiliate marketing process. Some affiliates choose to let the customers know that their purchase is a part of an affiliate program. One significant thing about affiliate marketing is that there are no additional fees — just the original retail price. The affiliate payment is already noted in the retail price, so customers do not have to pay more for a product if they buy it through an affiliate.
How Do Affiliates Get Paid
As a business owner, you have to know the payment methods before signing a contract with your desired affiliate. An affiliate network can also be made for purposes other than sales. Sometimes you make an affiliate link to bring more traffic to your website. For example, your newsletter will be the “product” you want affiliate marketers to promote. Considering what your goal is, there are three methods to pay the affiliates:
1. Pay per sales
This method is what I mentioned earlier in this blog post. The merchant will pay the affiliate marketer a commission from the purchase a customer referred by the marketer will make.
2. Pay per lead
If what you need from an affiliate network or marketing is to have customers subscribe to your blog or sign up for a free trial, the affiliate has to persuade their audience to visit your website and do so. Then the affiliate will be paid per every successful subscription or sign-up, coming from their marketing strategies.
3. Pay per click
Sometimes the only reason you sign a contract with an affiliate is to increase your web traffic. Increasing web traffic is the easiest task compared to the other marketing strategies an affiliate has to develop. All they have to do is redirect customers from their platform to your website. In this case, the affiliates will be paid based on website traffic.
What Are The Top 4 Affiliate Marketing Channels?
We already know that affiliates are either an individual or a company. But let’s get a bit more specific. Who exactly are these people? What does an affiliate do to promote a product or service? Well, actually, there are different ways an affiliate makes a sale. Let’s view the top 4 ways an affiliate can promote a business.
An influencer is a public figure or a well-known social media star who has a noticeable influence on people who admire them. Influencers have the power to influence and persuade their followers to take a certain action. These people have great potential to become affiliate marketers. They usually have a massive audience, making it easy for them to direct customers to a seller’s product via social media content or blogs. Influencer marketing campaigns are a type of affiliate network that usually runs on social media platforms like Instagram. Influencer marketing campaigns consist of product reviews and paid partnership posts on the influencer’s page to promote a single product or a collection. Since influencers typically have a specific personal branding and aesthetic, try to look for those who match your brand identity to ensure you have the right target audience.
Bloggers are influencers who have their own blogs or website. Their primary focus is content creation, good website traffic, and organic ranking in the search engines like Google. Working with a blogger as an affiliate is with the product reviewing method. The seller will send product samples for the blogger to test and write a review on. Then the customers interested in the product will make a purchase, and a percentage of the profit is the blogger’s commission.
3. Content Creators with Newsletters
Email marketing can also work directly with affiliate marketing. Affiliates can gather emails with campaigns and subscriptions to make an email list. Then they can use the email list to promote a seller’s product. They can also persuade customers to buy a seller’s product or service with email newsletters, including hyperlinks to the seller’s website. They will then earn their commission from each sale made. The downside to email marketing for affiliates is that it takes a lot of time, research, and patience to gather an email list. Other than that, the affiliate marketing process is seamless using email templates.
4. Large Media Websites
Big media websites have huge daily traffic and a multi-million audience. Affiliate marketing with these websites is via banners and contextual affiliate links to promote a seller’s product or service to their massive audience. This method results in considerable exposure and traffic for the seller’s website and a high customer conversion rate.
Now that you know the basics about affiliate marketing, let’s learn about high ticket affiliate marketing.
What Is High Ticket Affiliate Marketing?
Of course, a guide on high ticket affiliate marketing won’t be complete without saying what exactly it is. High-ticket affiliate marketing is a type of affiliate marketing. In high ticket affiliate marketing, the commission rate is higher than the usual affiliate marketing rate, or the promoted product is expensive. Affiliates usually sign-up for high ticket affiliate marketing programs because they can earn more profits by promoting high-cost products or services. In high ticket affiliate marketing, the commission rate for the affiliate marketer is usually around $100.
Suppose you are offering a rather expensive product or service. You can choose high ticket affiliate marketing. The more you pay your affiliates, the more motivated they will be to increase sales for you. There are different types of high ticket affiliate marketing. High ticket offers, high conversion rates, and recurring commission offers are some types of high ticket affiliate marketing. I will break them down for you so you can choose the plan that best fits your products and business.
Types Of High Ticket Affiliate Marketing
These strategies are the main high ticket affiliate marketing plans that the affiliates sign up for:
- The high ticket offer: This method is what we have discussed earlier. Affiliates will present and promote expensive products and make a high amount from each sale’s profit even if the commission rate itself is not high.
- The high converting offer: These offers have a high commission rate for the affiliate. It doesn’t matter how much the product costs; if the commission rate goes beyond 10%, that is considered a high commission rate. The most ideal high ticket affiliate program for the affiliates is a mixture of the high ticket and the high converting offers: expensive products, higher profit, and higher commission rates.
- Repeating purchase offers: The affiliate has to make returning customers for exclusive products in this method. An exclusive product, like a high-quality, luxurious face cream, is something the customer would want to buy repeatedly. If the affiliate strategizes their advertising right, they can make repeating sales from the same customers.
- Low-competition market: a high ticket product in a developing, new market is always a good opportunity for affiliates to earn big money from. When you have a relatively new product and want to make sure it is introduced and sold as it should, it’s a fantastic decision to invest in high ticket affiliate marketing.
- Recurring commission offers: there’s a difference between repeating sales and recurring sales. The affiliate will secure a weekly, monthly, or yearly commission in recurring sales as the customer is introduced to make a subscription to a business service. The affiliate will get paid every time the customer renews their subscription.
What Products Are Considered “High Ticket” Products?
When talking about high ticket affiliate marketing, we usually think about expensive products. Although, products sold through the high ticket affiliate marketing do not always have to be expensive. It all comes down to the business owner’s strategy and decisions. Sometimes a seller will raise affiliate commission rates on a standard product because they do not have the time or budget or even the knowledge of marketing and advertising. They would rather pay a higher commission rate to have affiliates motivated and focused on sealing more deals for them. No matter how it’s always a win-win situation. The most common type of products sold through high ticket affiliate marketing are software and digital products since they allow the opportunity to make recurrent sales.
Benefits Of Affiliate Marketing For A Business
Now you may still wonder, is affiliate marketing a good strategy for my business? If so, I encourage you to read below the benefits of affiliate marketing:
1. Minimum start-up costs
Affiliate marketing has become a favorite of business owners because it requires no marketing or advertising teams. If you are starting your business or own a small company, you don’t have to invest in hiring an advertising team or purchasing ad spaces.
You will rely on your affiliates to do the marketing and advertising. They know their audience and know how to promote your product to make a sale. As a business owner, the only effort you have to make is to find affiliate marketers and introduce them to your brand identity and products or services.
2. Low ongoing costs
Since your affiliates are in charge of marketing, you do not have to pay for any marketing solutions or advertising. The affiliate will be responsible for any marketing expenses to promote and sell your products. Since the process is a commission-based program, you only have to pay the commission rate after closing the sale.
Affiliate marketing makes costs easy and does not interrupt your sales process with expenses as other marketing strategies do.
3. Target Audience
Each affiliate marketer or marketing company has a niche market for a certain product type. You choose the affiliates based on the fact that their niche market is your target audience. They will promote your products or services to people who are interested in them, so the chances of sealing a deal are higher, and the sales process is faster than when you need to gather your own niche market.
4. High ROI
Affiliate marketing has proven to have a higher return on investment compared to other marketing methods. This is simply because your products or services are presented to a highly-targeted audience by an affiliate that has a noticeable amount of influence on them, so the chances of the promotion resulting in a sale are higher than the other marketing strategies.
What Strategies Do Affiliate Marketers Use to Boost Sales?
We spoke about how affiliates make affiliate marketing easy for companies in the previous section. But how do they do it? What are the marketing strategies they use to sell your products? In order to sign an affiliate contract, you have to know every detail about your affiliates marketing strategies to make sure they are on the same page as you are.
1. Using products before promoting them
When you work with influencers or bloggers in an affiliate link, the first step is to send them a sample of your products or offer them your service. For an affiliate to promote a product, they have to fully know the product, find its advantages and disadvantages and use it to know how it works. They have to like it and have a positive view about it to confidently promote it to their audience.
2. Giving free bonuses on affiliate products
A strategy affiliates use to stand out is to give free bonuses on your products. These bonuses have to be free and relevant to the product. Examples of free bonuses are videos, ebooks, reports, and anything that will draw the customer’s attention. They will let customers know that there is a free bonus after purchasing the product through their affiliate link. In high ticket affiliates, the free bonus has to be something valuable as well to stand out in the competitive market.
3. Writing reviews
People are interested in buying products that solve their problems. When affiliates promote a product, writing a full detailed review can help sell the product. A review should contain everything about the product; the benefits, details, how it works, and so on. Affiliates can also add their own experience with the product and customer testimonials to grab potential buyers’ attention. They will add their affiliate link in the review as the last step.
4. Using different tracking links
One practical step for the affiliates to make more sales is tracking and analyzing their traffic. As a business owner, if you allow your affiliates to create different tracking links, they can use a tracking link per platform. This way, they can track and understand which platform has more traffic to your website and which are not. This gives them a good analysis of which platforms to eliminate and which ones need more effort and focus.
6 Best High Ticket Affiliate Marketing Examples in 2022
With a better understanding of high-ticket affiliate marketing and how to increase sales with affiliate marketing, it’s time to look to some of the best and highest affiliate programs around. Let’s get into the list without any more delay.
1. Liquid Web
Ever dreamed of earning a $7,000 commission? By joining Liquid Web’s affiliate program, you can. Liquid Web is a premium hosting company known for its excellent customer support. It has a number of product offerings, including:
- VPS hosting
- Cloud hosting
- Server clusters
- Dedicated servers
Liquid Web has one of the highest paying commissions of any hosting company: 150% of sales, with a $150 minimum. As an affiliate, you’ll market the product toward small businesses and enterprise accounts and potentially earn up $7,000 per sale. You can join the program through an affiliate marketing network like CJ Affiliate or Impact radius.
Commission rate: 150% commission, with a minimum of $150 and a maximum of $7,000.
Payment method: PayPal, ACH, Liquid Web credit.
Payment model: All sales must be in good standing for 60 days, then payments are made on the 15th of the following month.
Cookie duration: 90 days.
2. Click Funnels
Click Funnels is a leading landing page builder for entrepreneurs. It has been on the market since 2014 and has earned the trust of over 100,000 users. ClickFunnels has many powerful features that let online entrepreneurs build automated sales funnels and sell their products and services.
Click Funnels’ affiliate program offers one of the highest commissions for marketers. You can earn a variety of commissions on books, challenges, and summits. Once you sell over $1,000 worth of products, you can unlock different products to sell and earn upward of 40% commission per sale. As you keep moving up Click Funnels’ affiliate tiers, you can unlock more products with higher commission rates to promote in your affiliate business.
Commission rate: Between 40% and 100% commission on select products.
Payment method: ACH, direct deposit, PayPal, check, ACH, wire transfer.
Payment model: Payments are sent out on the 1st and the 15th of every month through Tipalti.
Cookie duration: 45 days.
HubSpot is an industry-leading software for marketing, sales, and customer service for businesses of all sizes. It offers two commission plans:
- 15% monthly commission, with monthly payouts (up to one year)
- One flat-rate payment of 100% of the first month’s revenue
Participating as a HubSpot affiliate is completely free. There are no minimum sales required to earn a commission. How much you earn depends on the packages you promote. For example, if you sell an Enterprise Marketing Hub package (valued at $3,200), you could earn $3,200 with the one flat-rate payment option.
Commission rate: 15% or 100%. Recurring or one-time options.
Payment method: Bank account and PayPal.
Payment model: 30+ days. Payments are made on the 25th of the month after the qualifying month the sale took place in.
Cookie duration: 90 days.
4. WP Engine
WP Engine is a popular eCommerce hosting company that’s been around since 2010. It offers premium WordPress hosting services and themes for bloggers, businesses, and other companies that need reliable, lightning-fast hosting plans. Earn anywhere from $200 to $7,500 based on the plan you sell.
Affiliates earn a commission off selling hosting plans and WordPress themes. Plus, you can refer this program to other affiliate marketers and earn $50 every time they make a sale from their unique link. You can also earn bonuses every five referrals you send to WP Engine.
Commission rate: $200 per WP engine sales and 35% of StudioPress theme sales.
Payment method: PayPal or ACH.
Payment model: Monthly payouts.
Cookie duration: 180 days for WP Engine referrals or 60 days for StudioPress theme sales.
MemberMouse is an easy-to-use, enterprise-level WordPress membership plug-in. The subscription-based service lets you gate content, accept payments, manage customers, and more. It’s become a go-to choice for course creators and entrepreneurs looking to offer subscription services and maximize revenue.
The affiliate program is free to sign up for, and MemberMouse provides promotional content along with a unique link right away, so you can start earning fast. You’ll receive 25% commission on all referral payments for one full year, which equals $120 for its lowest plan and $1,797 for its highest.
Commission rate: 25% on all payments for one year.
Payment method: PayPal.
Payment model: Paid monthly.
Cookie duration: 90 days.
Fiverr is a leading marketplace for freelance services in every digital category, from copywriting to website development, suited for any business need. Fiverr’s affiliate program is a great opportunity for you because:
- It’s a popular and trusted platform
- It’s free to join
- You can earn up to $1,000 for a single conversion
As an affiliate, you can choose between two commission plans:
- Between a $15 and $150 flat-rate commission, depending on what your referral purchases
- $10 cost per action + 10% revenue share for 12 months
Fiverr has many different products you can promote alongside its services, such as referring other affiliates to the program and promoting online courses. There is no referral limit and a lifetime attribution for referrals, and you’ll have a dedicated affiliate manager to help along the way.
Commission rate: Flat rate or revenue share.
Payment method: PayPal, Payoneer, bank account.
Payment model: Payment is made on a net-0 basis, which starts at the beginning of the following month.
Cookie duration: 30 days from the first click.
Semrush is the go-to search engine optimization tool for marketing professionals. Over six million people use Semrush, including one in four Fortune 500 companies, and the tool has over 20 billion keywords for marketers to explore. Marketers can use Semrush to improve their online visibility, whether it’s for an eCommerce store, small business, or enterprise.
The Semrush’s Affiliate Program offers $200 for every new subscription sale. You can also earn smaller commissions for every lead and free trial you send to Semrush.
Commission rate: $200 per subscription sale.
Payment method: PayPal.
Payment model: Through Impact Radius’s payment processing.
Cookie duration: 120 days.
Niche: Online Business
Buy to join: No
Highest commission on single sale: $ 1997
ClickFunnels is a funnel building tool and one of my favorite high ticket products to promote because it’s so valuable and offers a killer 40% commission.
Even better, when you sign as an affiliate they give you an insane amount of free training. They have training from 30 6-figure affiliate marketers and give you all the training for free.
Their affiliate program allows you to promote a variety of low-ticket and high-ticket products valued up to $1997 with an impressive 40% commission. So you can make up to $798 on a single sale.
My favorite part about their affiliate program is the lifetime cookie. Just get someone to put in an email address and you can make commissions for years.
Another thing that’s unique about ClickFunnels is that you can join a special program where they’ll buy you your dream car if you succeed as an affiliate. (For real, I actually won a car that way!)
ClickFunnels also has the best training for their affiliates I’ve ever seen a program put out. It is called the affiliate bootcamp. Russell Brunson, ClickFunnels founder literally went out and interviews dozens of the best affiliate marketers on planet earth and asked them one question.
“What would you do if you had to start over and had 30 days to get your entire business back up and running?”
Then he turned their responses into a powerful training on selling high-ticket affiliate products.
You can sign up for the bootcamp here (even if you don’t promote ClickFunnels!).
Spencer Mecham recurring commissions
ClickFunnels has been my number one money-maker for 3 years in a row.
If you want to learn how I promote ClickFunnels, watch my webinar.
AlignerCo is the highest performing product on the Awin network right now.
As the name implies, they are an Invisalign competitor (braces and retainers) costing anywhere from $1,000 to $2,000.
You can get EPCs higher than $10 as an affiliate.
Very few high ticket affiliate programs out there come close to pulling this off.
Sending just 10 people should result in a $100 in commissions, which is great for people with small audiences and sites.
They are hosted on the Awin Network.
10. Amazing Selling Machine
Amazing Selling Machine is one of the best high ticket affiliate programs to make money on Amazon.
I don’t personally promote this program but I have a lot of friends who successfully promote it.
It’s one of the core courses out there that teaches you how to crush it on Amazon. They pay 50% on a $5000 course. So just drive one sale and you’ll get a commission comparable to what most people earn in a month.
Amazing Selling Machine is probably the truest high-ticket affiliate product you can promote. Two sales in a single month is enough to make a full-time income.
Buy to join: No
Highest commission on single sale: $ 2500
Urikar’s mission is to help people improve relaxation and enjoyment. Its flagship product, the Urikar Pro heated massage gun, is a flexible percussion massager with a 180-degree touch-sensitive handle. As an Urikar affiliate, you receive a 10% commission for all verified sales with no cap, with an average commission of $1,460, according to data from ShareASale.
It’s the perfect affiliate program if you have an audience that is looking to alleviate chronic muscle pain, or loves fitness and relaxation.
Commission rate: 10% on all verified sales.
Payment method: BACS and ACH.
Payment model: On the 1st and 15th of every month for the previous month’s commissions.
Cookie duration: 90 days.
With this new knowledge, you’ll be ready to start down your way to affiliate success. As you go along planning your affiliate business, it’s probably a good idea to keep these points in mind. Affiliate marketing can speed up your sales process and higher the amount of sales you make. The good thing about affiliate marketing is that you don’t have to be occupied with marketing and advertising. Research and find your target market, and then find an affiliate with the same niche market. Consider if any of the high ticket marketing solutions are suitable for you. Then calculate the affiliate commission rate and make sure you include the commission rate in your retail price.
Of course, a lot of high-ticket affiliates use their email lists as well as their website to reach the right audience. If you’re serious about getting the high commissions for high-ticket products, you’ll need a way to handle your newsletters and email lists. RunSensible is a marketing automation software that helps affiliates get to reach their audience using a complete set of email marketing, segmenting and CRM tools at a really affordable price. Give it a try yourself or ask us for a demo.
Did you get all the info that you need from my guide on high-ticket marketing for beginners? Let me know what you’d like me to include here by writing a comment below.
What is high-ticket affiliate marketing?
It’s a type of affiliate marketing that involves affiliate programs or products with higher-than-average payouts. To be considered high-ticket, a commission has to be at least $500.
What is the difference between affiliate marketing and high-ticket affiliate marketing?
Actually, high-ticket affiliate marketing is a type of affiliate marketing. While the usual affiliate marketing program gives a commission of 1-30%, high-ticket programs or products pay out up to 75% and at least $500 per sale.
What are some high ticket affiliate marketing examples in 2022?
There are a lot of high-ticket programs by different companies. Some of the better high ticket affiliate marketing examples include Hubspot, Liquid Web, and Semrush.