Cyber Monday is not just about the sales you make, but also about how many people you can get to buy from your store. It’s a time when companies are expected to engage in aggressive marketing campaigns, and if they don’t do so they might lose customers or miss out on sales opportunities. Cyber Monday is a crucial period for every company because it gives them an opportunity to showcase their products as well as generate more revenue than they did during Black Friday sales.
15 Marketing and Promotion Strategies for This Cyber Monday
Be Mobile Optimized
Your website should be mobile-optimized to ensure that it’s easy for users to navigate and find the information they need. This can be done by using responsive design, which makes websites adapt to different screen sizes. Another option is to use a separate mobile version of your website, with a unique URL that redirects visitors from desktop browsers so they don’t have to change their habits or jump through hoops when visiting your site on their phones.
If customers are struggling with navigation on your website, they may move onto another retailer’s site instead of making a purchase. It’s also important that your content is easy to read and use on mobile devices so consumers can get what they want without confusion or frustration getting in the way. You’ll want to make sure you’re using an email template that works well across all devices as well—even if most of your subscribers access their emails via desktop computers or tablets rather than smartphones (which are less common), it’s still possible some might want access via those smaller devices while travelling or away from home during the holidays.
And last but not least: don’t forget about social media ads! Make sure any ads you run on Facebook or Instagram include clear links back to the main site so people can easily navigate from there if necessary; otherwise there will be no landing page available after clicking through an ad (which means lower sales).
Create a Holiday-spirited Landing Page
You can use the holiday theme to your advantage by showcasing your products and offers in a new context. You can build a landing page that uses the holiday theme to help you stand out from the competition, create a memorable experience for your customers, and help you connect with them on an emotional level.
Make Promotions Stand Out in the SERP
A good way to stand out in the SERP is to use a call to action. That means you want to make it as obvious and easy as possible for the searcher to take action, whether that’s buying your product or clicking on an ad.
On top of having a clear headline, strong offer, compelling image and description text that speaks directly to the user’s intent (we talked about this in our post on copywriting), we also recommend making sure that your title is creative and interesting enough for people to click through.
You should also make sure that your landing page has some sort of unique element or twist compared with other pages in its category – like an engaging video explaining how things work or testimonials from happy customers who have already bought from you before! It goes without saying that if someone takes all these steps then their conversion rates should increase massively over time!
Create Campaign Themes for Your Products
If you’re selling a product or service, create a theme for each product. This can be as simple as using colors that match your brand and creating an image that conveys what the product does to help customers understand what they’re getting into.
Once you’ve chosen your themes, use them to create landing pages (and ads) on Facebook and Instagram that explain why someone should buy the product over the competition. Themes also help in email campaigns where you can build off existing holiday-themed emails with new content highlighting how the products fit into these themes.
Send Out Emails with Holiday-Themed Content
Email marketing is one of the most effective channels when it comes to getting consumers to buy your products and services.
You can use email marketing to promote your brand, but you don’t have to send out just generic newsletters. You can also use it as a way to drive holiday sales by sending out emails with holiday-related content.
According to a recent study by Return Path (a provider of data-driven email solutions), over 60% of people prefer receiving promotional offers via email rather than in other forms such as text or social media messages.
Use Videos to Hook People in the First Few Seconds
Videos are a great way to engage with customers, and they’re becoming an increasingly important part of the marketing mix. Videos can be used in a variety of ways, including social media campaigns, email marketing and landing pages. If you want your videos to get noticed, the first few seconds are critical.
So what makes an effective video intro? Simple: You have to hook people right away. Just like writing a good blog post or ad copy that grabs people’s attention instantly, you need to do the same thing with your video intros.
Here are some tips on how to create engaging intros that connect with viewers:
Post Ads on Social Media for More Exposure
- Post Ads on Social Media Platforms
Every business owner should be using social media as a marketing vehicle, and Cyber Monday is the perfect time to do so. By creating ads on Facebook, Twitter, Instagram and other platforms you’ll reach new potential customers who are looking for deals and sales. You can also use these ads to promote your offers or drive traffic back to your website where they can purchase something else from you. If you don’t have an active presence on social media yet, now is the perfect opportunity to start building one!
- Use Social Media Ads To Boost Search Engine Rankings
Offer Incentives for Social Sharing
- Incentivize your social following. Incentives are a great way to get people to share your content, and it’s easy to do on Cyber Monday. Offer something like a discount code or free shipping via email, with the stipulation that they have to share their code with friends in order for them to redeem it. This is an effective strategy because you’re giving customers an incentive and making their experience more personal by encouraging them to spread the word about your company without feeling like they’re being pressured into doing so.
- Use hashtags strategically. Hashtags can help drive traffic and engagement if used correctly—but they also have a tendency to go over-the-top very quickly, which means that many brands choose not to use them at all out of fear of looking unprofessional or spammy! If you want hashtags on your website (and we do!), make sure they’re relevant, unique, clear and concise–otherwise, people won’t click through!
Run A/B Tests to Get the Most out of Your Campaigns
In order to get the most out of your campaigns, it’s important to have a solid understanding of how they perform. A/B testing is one way to do this.
A/B testing involves running two different versions of an ad or landing page and comparing their results. The goal is to determine which version performs better and then use that as a baseline for future tests.
For example, if you’re running ads on Facebook, you would create two different ads with slightly different copy and targeting parameters—for example: “Product X” vs “New Product X.” Then you’d run them against each other over a period of time (say two weeks), checking the results at the end in order for each ad’s performance factor (impressions multiplied by engagement) versus cost per click (CPC). If one performed significantly better than another—like getting 3x more clicks at half the cost per click—you’d use that as your go-to ad for future campaigns instead of creating new ones from scratch each time.
Give Customers a Reason to Engage with You on Social Media
The best way to get customers interested in your products is by providing them with valuable, engaging content that will make them want to come back for more. You can use social media as an opportunity to give away free gifts or discounts and promote your sale through social media posts. The key is providing value so that people feel compelled to follow you, like what you post, share it with their friends and family members, and eventually purchase something from your store.
Using Social Media to Drive Traffic to Your Website
When customers see great deals on Cyber Monday websites and product pages they may not realize it’s the same company that offers these products at lower prices throughout the year because they aren’t as heavily discounted during regular business hours as they are during these special sales events (which makes sense). If a customer likes what he sees but isn’t ready yet then why not offer him something else? This could be another good reason why having both physical stores alongside online ones could work well together too because those who don’t want or need something immediately might still come back later when there’s no pressure at all!
Provide Useful Product Descriptions and Images
If you are looking to increase the click-through rate on your ads, be sure to provide product descriptions and images. This is an easy way to draw people in and give them a reason to click through without feeling like they’re being deceived.
Your product description should be concise but informative. You want it to be clear and honest, so that potential buyers know exactly what they’re getting into before they buy anything from you (or anyone else). In some cases, photos may not be necessary—for example, if your business sells clothing with unique designs or unusual prints—but this will depend on the nature of the market you’re targeting.
If possible, take photos of your products in use so that viewers can get a better sense of how things look when actually used by customers rather than just sitting on display at home depot store shelves or department store racks! This can help engage users emotionally with their purchase decisions as well as informatively about what kind of value proposition might exist between buyer personas who want something functional versus decorative vs ergonomic etcetera…
Showcase Your Products & Offers in a New Context
- Showcase your products in a new context.
- Make sure the product is still relevant.
- Give the product a new purpose.
- Provide a new meaning to the product.
- Use the product in a new setting or way that it hasn’t been used before (such as using your software on an iPad)
Share Your Stories on Social Media, Blogs, and Emails
The best way to get your blog or social media followers excited about Cyber Monday is by telling them a story. You can use email marketing campaigns, blog posts, and other communication channels to share your story with your audience.
- Tell the story of how you found out about Cyber Monday (and why you decided to participate).
- Share how much money you expect to make during this event.
- Talk about the unique features of your store, including any special deals available only on Cyber Monday.
Develop an Email Marketing Strategy that Works All Year Long
Email marketing is a great way to keep in touch with your customers. It’s an easy way to stay top of mind and keep your brand fresh in their minds, while also connecting with new prospects. Email marketing can be used as a tool to send out newsletters or updates on sales or promotions. It can also be used as part of a larger email automation strategy that includes drip campaigns and abandoned cart emails. You’ll have access to valuable data about who purchased from you, so it makes sense that you would want this information at hand when developing an email marketing strategy for Cyber Monday.
Cyber Monday is here, and it’s the perfect opportunity to boost sales. If you’re not prepared and ready for the big day, then you run the risk of missing out on a lot of potential customers looking for the best deals. Here are 10 last-minute marketing strategies to help you increase your sales:
Cyber Monday is a busy time, and it’s important to keep your marketing campaigns simple. Check out this list of the best ways to market your business on Cyber Monday:
- Understand the competition. Know who you’re up against, and make sure you’re ready for them!
- Keep things simple. Simple is good when it comes to delivering value—and there are plenty of ways you can do that without being too complicated or overcomplicated:
- Use the right tools for the job (i.e., don’t try using a hammer as if it were a screwdriver). The same goes for content creation: don’t just throw together something half-baked; invest in creating content that actually has some value!
- Use social media! It’s one of the most effective channels out there for reaching customers where they already spend most of their time online these days (surprise!). And since Facebook owns Instagram now too… well let’s just say they know what they’re doing when it comes down to either platform.”
5 Really-Last-Minute, Quick-Fix Cyber Monday Strategies to Implement Now!
Cyber Monday is here, and it’s the perfect opportunity to boost sales. If you’re not prepared and ready for the big day, then you run the risk of missing out on a lot of potential customers looking for the best deals. But, not to worry, you are still in time to launch the really vital strategies, considering you have the right tools for the job, like RunSensbile, the all-in-one sales, and marketing platform. For now, let’s take a look at these 5 last-minute marketing strategies to help you increase your sales:
Update your website for Cyber Monday
It can be hard to keep up with the latest online trends and changes, especially when you’re busy running a business. But if you want to see some immediate results from your marketing efforts, adding a banner or widget on your site is a good place to start. This will allow shoppers who are browsing through websites while procrastinating during their holiday shopping to find out about your deals in an easy way.
In addition, make sure that your site is mobile-friendly so that it loads quickly no matter where people are viewing it from (part of this means making sure all images are smaller than 200KB). If shoppers can’t even access the page because it takes too long to load, they’ll move on to another store and might not come back again after getting frustrated at how slow things were going for them.
Offer More than Just Discounts.
If you’re offering discounts, there’s no reason not to offer more. Here are some things that you can do as a way of saying “thank you” for their business:
- Offer free shipping. This is an obvious one, but it works! You don’t need to charge for shipping—just include it in the cost of your products and make sure to display the amount on the product page.
- Offer free returns on all items purchased during Cyber Monday (and beyond). Even if someone doesn’t end up using return options, including them in your policies will help establish trust between customers and your brand or company they know they can count on when they need something fixed or replaced.
- Offer gift wrapping at no extra charge (or at least cheaper than usual). Who doesn’t love getting presents wrapped in shiny paper with bows and ribbons? It makes gifts feel special! You might also consider doing this for just one day out of the year so that everyone has an opportunity without feeling obligated or overwhelmed by excesses offered throughout other months/seasons.*
Use a chatbot to multiply your efforts.
If you’re feeling like your efforts to market and sell products online are falling short, it might be time to consider using a chatbot. These programs can help you reach more customers, provide faster customer service, and even assist with making sales through the use of artificial intelligence (AI).
Chatbots have been around for quite some time now but have only recently begun to gain popularity among businesses. They allow users to interact with computers through natural language conversations rather than typing or clicking buttons on a screen. Allowing them access to voice-enabled devices like Amazon Echo or Google Home means that they can be used anywhere at any time: in retail stores; via mobile apps; by a phone call; as part of an eCommerce site–or even embedded within social media platforms such as Facebook Messenger or WeChat!
Keep up the momentum after Cyber Monday is over.
Once Cyber Monday is over, you’ll want to keep the momentum going.
- Use social media to post about the success of Cyber Monday and remind people that you’re still offering great deals on other products.
- Send out an email marketing campaign letting your customers know when you plan to have another sale and giving them a heads-up on what they can expect.
- Use email marketing to remind customers about past purchases.
- Ask for feedback from customers who purchased from you in the last few days or weeks. What did they like? What could be improved? This will help you make future sales even better for your clients—and improve their experience with your brand in general!
Optimize Your Existing Assets
The first thing to do is optimize the resources you already have. You’re probably familiar with these:
- Your website.
- Your email list and social media accounts.
- Your employees, vendors and partners (think about reaching out for help).
Make Sure You are Prepared for the Big Day!
If you’re planning a marketing strategy for Cyber Monday, we recommend making sure you have the following in place:
- A strategy. You can’t just rush out and start posting ads without any idea of what your goals are. To be successful with your marketing campaign, you’ll need to know exactly who you want to reach and what message they should receive from it. For example, do you want more traffic on your website? Are you trying to get new email subscribers? Or do you just want people to buy something right now because they’ve been eyeing it up all weekend?
- A plan. Once we’ve determined our goal(s), we can start working backwards from there—creating an actionable plan based on those goals will help us stay focused during our campaign so that we don’t waste time or money chasing down rabbit holes that aren’t relevant (or profitable) for us. Don’t forget about budgeting: if possible, try saving some funds beforehand so that when Cyber Monday rolls around (and everyone else is buying up all of the good stuff), there’s still some money left over for really important purchases like food!
Conclusion
There is no doubt that the competition will be fierce on Cyber Monday. The key to being successful with your marketing strategy is to make sure that it’s both creative and engaging, while also being tailored to fit the needs of your audience. You should also consider how you can use different types of media to their full potential – whether that means videos or social media posts or email campaigns. Every little detail counts when it comes time for consumers to make their final purchasing decisions!
We hope that this list has given you some ideas for your own Cyber Monday marketing. As you can see, there are many ways to prepare for the big day, and a lot of them don’t require much time or money. While it may seem like a daunting task at first glance, these last-minute tips will help make your day run smoothly so that you can focus on what really matters: having fun!
