Lawyers have a lot to learn about generating leads. And there are many lead generation tools for lawyers to choose from. But which ones should you use? Here is my list of the top ten best lead generation tools for lawyers in 2023.


10 Tips for Starting and Improving Lead Generation for Your Legal Practice

Legal Ads in Relevant Places

Legal Ads is a free and easy-to-use tool that allows you to create a landing page that is specific to your practice. This landing page can help generate leads for your law firm. You can create a custom lead capture form, where visitors are asked for their name, email address and phone number. Once they submit the form, they will be sent through a funnel of follow up emails which can include more information about your law practice or even an appointment request form.

Call Tracking Metrics

Call tracking metrics can tell you a lot about your business, but they’re often misunderstood. Many lawyers don’t use them and don’t realize how valuable they are. So let’s talk about why call tracking metrics are so important to your lead generation campaigns, and how to use them effectively.

  • How do call tracking metrics help me understand my business?
  • How do I use call tracking metrics to improve my business?
  • What is the importance of using call tracking metrics to measure the success of my lead generation campaigns?

Contact Offers

Contact Offers is a tool that allows you to email leads with a discount. It’s simple yet effective, and it’s perfect for lawyers who want to get in touch with more clients.

You can set up a coupon code, then send it to the lead via email or even text message. This way, when they come back on their website (or even if they just browse around), they will see that you have offered them something special — which increases trust and makes them more likely to purchase from you.

Call Recording

Call recording is a very useful tool for lawyers. It can be used to record all calls, or just specific calls. You can also choose whether you want the call recording to be automatically activated when someone calls your firm, or if you’d prefer that it only activate when you press a button first.

There are many reasons why law firms might want their employees to record phone conversations. Recording all incoming and outgoing calls can be useful for training purposes, particularly if an employee has difficulty hearing or understanding what the caller says during a conversation (e.g., if they have an accent). Recording calls can also be helpful for compliance purposes, especially if the call pertains to privileged information such as client communications with their lawyer—and even more so if the call was made without informing them beforehand that it would be recorded!

RunSensible offers a robust business phone system service as a part of its complete legal practice management software. Instead of worrying about fitting different apps and components together with integrations, you can simply use RunSensible to make calls as well as manage your law firm.

Live Chat Functionality

Live chat functionality is one of the best features that can be added to your website. It’s a great way to communicate with potential clients, answer their questions and help them with any issues they might have. Not only that, but live chat gives you the chance to get feedback on your website, so you can improve it based on what people are saying. You can also use live chat as an opportunity to learn more about how people feel about your services or whether they would consider hiring a lawyer like yourself in the future.

Want to Grow Your Law Firm?

Organize and automate your practice with our feature-rich legal CRM.

Easy-to-Use Tools

  • You need a lead generation tool that’s easy to use.
  • You want the tool to be easy to navigate, set up and manage.
  • It should integrate with other tools, like your CRM or marketing automation platform without you having to do anything extra.
  • And—since we’re talking about lawyers here—it should allow you to customize every aspect of it according to your needs so that you can make sure it’s working at maximum efficiency for your practice.

Robust Reporting Features

Reporting features are vital to your lead generation efforts. Without them, you’ll have no way of knowing how well your campaigns are performing or what they need adjustments in order to improve performance. The more reporting features your tool has, the more insight you will be able to gain and the better results you’ll see as a result.

As such, it’s important that any lead generation tool you choose comes with some form of robust reporting capabilities. If a tool doesn’t offer these features at all, then it’s probably not worth your time—you’re better off finding an alternative that does have all of the necessary components in place before getting started with one-to-one marketing altogether.

The key here is clarity: good reporting tools should provide clear insights into how well each part of the campaign works so that adjustments can be made accordingly on an ongoing basis. They should also provide enough detail about individual contributors so that their impact on business goals can be measured over time; this could include things like conversion rates across different stages (lead generation vs conversion). This kind of granular information gives businesses access to valuable data about which channels work best for them as well as how much revenue was generated overall from each channel/campaign type (e-mail/social media ad spend). Finally, good reporting should provide accuracy so there aren’t any discrepancies between what was supposed to happen versus what actually occurred; if there are discrepancies between those two things then something needs fixing immediately!

CRM Integration

  • Integration with CRM: The tool should be able to integrate with your CRM. This way, you can easily get all of the information about your clients and manage them in one place.Integration with Email Marketing: If you want to use email marketing as one of your lead generation tools, then the tool should be able to integrate with an email marketing software like MailChimp or Aweber. This will make it easy for you to create engaging campaigns that convert leads into paying customers.
  • Integration with Social Media: You should look for a lead generation tool that integrates seamlessly with social media platforms like Facebook or Twitter so that you can share content from these channels on your website without any hassle.
  • Lead Generation Capabilities: Some tools come packed full of features but lack basic lead generation capabilities such as being able to capture customer data automatically or set up landing pages quickly without any coding knowledge required on behalf of the user (you).

If you opt for RunSensible, however, you’ll have your CRM, marketing, and practice management software all in one place, fully integrated.

Want to Grow Your Law Firm?

Organize and automate your practice with our feature-rich legal CRM.

Detailed Analytics and Reports

We’re not going to lie: analytics and reports can be tricky. It’s important to have an understanding of these tools, but they can also be overwhelming for some. If you feel lost when it comes time to use your analytics and reports, that’s okay! We recommend speaking with a marketing consultant who can help you make sense of them—and then using this data to improve your campaigns moving forward.

The first thing you need is an understanding of your target audience. Do they have specific preferences? Are there any trends that seem important? How do these preferences differ from other professionals in the same industry? These questions will guide how well-informed your campaign is in terms of its messaging and content creation (and where possible), how targeted it is at certain types of people within the legal industry who may be looking for additional information or services offered by companies like yours—which will ultimately lead into better conversion rates overall due specifically towards leads generated through social media platforms such as LinkedIn.”

Customisable Lead Forms and Landing Pages

If you’re looking for a tool that will help you generate leads, we’ve got you covered. The customisable lead forms and landing pages can be used to collect customer information and convert leads into customers. You can also use these features to understand customer behaviour and personalise your marketing efforts better.


6 Best Lead Generation Tools for Lawyers and Law Firms

Here, finally is the list of the top 6 contenders for the position of the best lead generation tool for lawyers in 2023 (even though the year is still young, so to speak). You can decide on them based on your own unique circumstances, but I’ll also declare a winner at the end, so stick around.


RunSensible is a complete and comprehensive legal practice management software that has been built to be both feature-rich and affordable. One of RunSensible’s components is its expansive lead generation toolkit, including a landing page designer, branded live chat, lead qualification and tracking tools, and more. All the leads you get using these tools will be naturally available to the email marketing part — because it is the same platform. So, putting leads on nurture programs and email campaigns is as easy as, well, anything really. Want to give it a try right now?


LawLytics is a lead generation tool that allows you to easily create landing pages, email campaigns and social media ads. You can also use LawLytics for call tracking, where you can track the success of your phone calls.

With the help of LawLytics, lawyers are able to generate more leads and close more deals.


LawRank is a legal marketing platform that helps law firms and lawyers to generate leads and grow their businesses. It provides a range of features and tools to help you generate leads, attract new clients and improve your online presence. Some of the features include:

  • Lead generation with automated follow-up emails
  • Social media management
  • SEO services
  • Cloud computing technology is a lead generation tool that helps lawyers find new clients by using AI to make suggestions on who they should reach out to. uses an algorithm that analyzes your firm’s social media presence, website, and search results to provide you with a list of leads that fit your practice area and geographical area.

It also includes other features like:

  • email marketing tools
  • phone call tracking tools
  • customizable drip campaigns

If you’re looking for a tool to help you find new leads, is your best option. Lead generation has never been easier than it is with this platform, which has everything from lead generation wizards to landing page builders and email templates. The only downside is that it does cost money—$99 for the basic plan and $299 for the pro plan—but if you want access to all of their features, I think it’s well worth the price.

WordStream Advisor

One of the most popular lead generation tools for lawyers is WordStream Advisor. WordStream Advisor is a cloud-based keyword research tool that helps you find the best keywords for your website and track the performance of your keywords to help you optimize your campaigns. It also offers other benefits, including:

  • A keyword difficulty score. This will show you how difficult it would be to rank in Google for that particular keyword.
  • A keyword opportunity score (KOS). This tells you how easy or hard it would be for someone else to rank on top of you if they were using this exact same search term.
  • A KOS-to-competition ratio (KC). This compares how many times other advertisers have used each term compared with how many times people have searched using those terms over the last two weeks, so you can make sure your campaign isn’t too crowded or underutilized!

Some Lead Generation Tools are Better than Others

There are many lead generation tools for lawyers, but some are better than others. Here’s what you should look for when choosing a tool that will help you grow your law firm:

  • Legal Ads: If you want to target and contact potential clients in a specific geographic area, Legal Ads is a great tool to use. It lets users create online ads that appear on Google search results pages within 50 miles of the city where they’re searching from, making it easy for people in your area to find your services when they need them most.
  • Call Tracking Metrics: Letting callers know their calls have been recorded is crucial to building trust with clients and prospects — especially since recording conversations can help keep everything above board in terms of ethics. With Call Recording functionality built right into RunSensible platform itself (and not just added as an add-on feature), this functionality is already included so there won’t be any extra costs involved!
  • Contact Offers: Contact Offers allows you access real estate leads directly through email address or phone number provided by potential customers which makes contacting them easier than ever before! The best part? It’s free!

We hope you found our list of the top 6 lead generation tools for lawyers useful. We believe that it’s important to invest in your business and make sure you have the right tools to succeed. Of course, with RunSensible you don’t have to look further for any systems or tools. RunSensible is an all-in-one legal practice management software for lawyers that gives you simply all the tools you will need to run your legal practice remotely or from the office. RunSensible not only includes case management, calendaring, time-tracking, and invoicing tools, but it also provides a business phone system for lawyers. Want to know what else it’s got in store for your practice? Set up your CRM and calendaring system right now for free, no credit card needed!

Leave A Comment

Recent Posts