Introduction
You’re probably aware that marketing your law firm is important. You’ve probably also heard that digital marketing is the best way to reach your target audience and grow your business. But even if you’re a pro at social media and SEO, you’ll need more than just those tools if you want to see real results. Read on and learn how to use an integrated marketing approach—combining traditional techniques with digital strategies—to make the most of your resources and reach new audiences.
Your Law Firm is more than just your Services
The first step to marketing success is recognizing that your business is more than just your services; it’s everything about your firm. You need to understand who you are as a company, why people would want to work with you and what makes you unique. This includes knowing your legal services inside and out, as well as being able to articulate them clearly in a way that resonates with potential clients.
You also need an understanding of the market: Who are the competitors? What do they offer? How do they position themselves against each other? What kinds of clients do they serve and how can we target those same types of clients with our own unique value proposition?
A good legal marketing strategy might not be what you think it should be.
When you’re thinking about your marketing strategy, it’s important to remember that a good legal service is not the same as a good marketing strategy. A great lawyer can help you win your case and keep you out of jail–but if nobody knows about them in the first place, they won’t get any business from it!
So what does this mean for lawyers? Legal services aren’t always the most important part of their business; sometimes it makes sense for them to focus on things like branding and customer experience instead. We have some interesting articles about marketing in the legal industry and lawyer advertising on our Blog.
Social media is free and makes an impact — but only if you use it correctly.
Social media is free. That’s a good thing, right? Not exactly. The problem with social media is that it takes time and effort to perform on it correctly. It’s not just about you and your firm; it’s also about your clients, so you need to think of them as well when posting on Linkedin or tweeting about legal matters in the news.
While there are many benefits of using these platforms for marketing purposes (including increased visibility), there are also some challenges associated with posting content on these sites: if done incorrectly or too often, this type of activity could lead potential clients away from your business rather than towards it!
Marketing campaigns need measurements.
This is a common mistake for law firms and other professional services organizations. They spend a lot of time and money on marketing campaigns without clearly defining the problem they are trying to solve or measuring their success along the way.
The first step in any marketing strategy is defining your goals, then determining how you will measure them as part of your measurement system. You should never begin working on solutions until after you’ve clearly defined these things!
How RunSensible CRM can help your marketing strategies
RunSensible CRM is a powerful tool for managing all of your client information, including contact details and case details. RunSensible also provides a secure platform for you to share information with your team members. You can use email templates or add your own custom ones.
You’ll be able to see how many people opened the email and clicked through from there by using the tracking features provided by RunSensible. You can also create marketing campaigns and see the results!
RunSensible also provides you with a dashboard that allows you to see all of your data in one place. From there, you can easily create reports and export them for use in other applications.
Use a cloud-based CRM tool for your law firm
CRM tools are used to help manage customer relationships. These can include tracking leads, managing sales and measuring marketing effectiveness. CRMs also have the ability to automate tasks and increase efficiency, as well as help you see patterns in your data that might otherwise go unnoticed. If you’re looking for a way to improve how your law firm markets itself online, then a cloud-based CRM tool like RunSensible may be just what you need.
A cloud-based CRM tool allows you to manage your firm’s client relationships from anywhere, at any time while keeping their information safe. The software will allow you to track leads and manage sales from a single platform, which is especially useful if you’re working remotely. Here’s an article that digs deeper into the Benefits of Cloud-based CRM Tools.
Good clients aren’t easy to find.
You’ll be hard-pressed to find a lawyer who doesn’t want more good clients. But how do you get them? And what makes a client “good”?
The first step is recognizing that there’s no one-size-fits-all approach for attracting new clients and keeping your current ones happy. Every law firm has its own unique advantages, which means it will need its own distinct marketing strategy in order to succeed. A good place to start is by asking yourself these questions:
- How much money do I want from each client?
- Do I want any specific types of cases (e.g., criminal defense or personal injury)?
- What kind of reputation am I looking for–one based on quality work done at reasonable rates, or something else entirely?
Consider Everything
If you’re a lawyer or own a law firm, it’s important to understand that successful marketing strategies require you to consider all the factors that influence your ability to win clients and sustain growth. Your target audience, legal niche, brand identity and reputation, strengths and weaknesses–these are just some of the factors involved in developing a winning marketing strategy for your law firm.
For example: If you want more clients in general (and who doesn’t?), then knowing what makes your law firm different from others is key. Maybe it’s having an attorney with extensive experience handling cases similar to those brought by prospective clients; or maybe it’s having an innovative approach with regard to solving legal problems; or maybe it’s something else entirely! Whatever makes them come back again should be highlighted through targeted advertising campaigns designed specifically for these individuals based on their interests/needs/desires etc, rather than simply relying on generic advertisements aimed at everyone indiscriminately because they’re believed to work well on everyone.
Local Law Firm Marketing
Local law firm marketing is a great way to get your name out there and attract new clients. Local marketing strategies can be used by any firm, no matter how big or small you are.
The first thing you need to do is decide what kind of advertising approach will work best for your firm: print ads, radio spots or television commercials? Once this has been decided upon then it’s time for some research. Find out who else in the area does similar work as yours so that when someone searches “personal injury attorney” on Google they see your name alongside those other lawyers’ names. Once all this information has been gathered, it’s time for action!
Online Law Firm Marketing
- Social media. Social media is a great way to connect with current and prospective clients, especially if you’re looking for a low-cost way to build trust and authority. Use Facebook, Twitter, LinkedIn and other platforms to share articles from reputable sources that relate to your practice area or industry; post photos of yourself at events; ask for feedback on blog posts or podcasts; host live webinars about relevant topics in the field; respond promptly when someone mentions your name online.
- Email marketing. Newsletters are another powerful way to stay in touch with clients–and build valuable relationships at the same time! Send one out every month or so with updates about what’s been happening in your firm since last time around: new hires who bring expertise in areas where there was previously none available within their team roster, new client wins or upcoming seminars hosted by outside organizations. Just keep those emails short yet informative enough so that people won’t feel overwhelmed when they see them pop up.
Think Bigger Than Just SEO and PPC (Pay-per click)
SEO and PPC are great for lead generation, but they don’t bring in business. They are both great for branding, but they don’t build relationships. So if you want to get anywhere or accomplish anything significant with your marketing strategy then you need to think bigger than just SEO and PPC. Here is where client retention steps in.
Develop a Client Retention Strategy
The first step to developing a client retention strategy is to define the problem. This might sound obvious, but it’s important to identify exactly what your goals are before you start on a solution.
Your goal may be as simple as “I want more clients” or “I want my clients to stay longer.” Or maybe you’re looking for something more specific: for example, if you’re having trouble getting new clients or keeping them happy once they sign up (which happens often), then perhaps one goal could be “to increase client retention by 10% over six months.”
Once we’ve defined our problems and established some ambitious yet realistic targets for ourselves, our next task is figuring out the best way to achieve them!
Improve the old marketing plans with digital marketing
Digital marketing strategies are important for law firms. They can help you reach more people, build trust with your clients, and improve your website. You should also consider using social media accounts to connect with potential clients and keep them up-to-date on what you’re doing in the world of law.
Conclusion
As you can see, marketing is a complicated subject. The good news is that there are many ways to get started on the right foot. The key is to start small and build your way up from there. If you’re looking for some ideas on how to improve your strategy or learn more about what makes marketing work, check out our blog posts below!
