Criminal defense lawyers/law firms are in a unique position. They can charge the highest fees for their services, but they also have to work harder than any other type of lawyer to get those clients. With that said, there’s no reason why you shouldn’t be able to put together an effective marketing strategy that will bring in new clients and help you grow your practice.

Criminal Defense

Marketing is Your Business’s Lifeblood

Remember, no matter how well you do your job, it’s next to nothing if no one knows about it. Marketing is essential to the success of your business. It’s the lifeblood that keeps it alive and thriving, and it can be the difference between failure and success.

Marketing is more than just advertising; it encompasses all of the ways you communicate with potential clients, such as social media posts or blog posts on your website that explain why customers should hire you over other attorneys in town. Marketing also includes SEO (search engine optimization), which optimizes your website so people find it when they search for legal services in their area on Google or Bing or even when they’re looking for an attorney by name!

Read More: 7 Creative Lawyer Advertising Ideas That Will Set You Apart

Criminal Defense Marketing

Criminal defense is the argument that the attorney uses, attempting to challenge the validity of the prosecution’s evidence. The prosecution, often referred to as the state, the people, or the United States for federal crimes, is the party trying to prove the criminal charges against the defendant.

Criminal defense lawyers need to have a strategy in place when it comes to marketing their services. Marketing is your business’s lifeblood, and if you want to succeed at this business, you need to treat marketing as an ongoing process that can’t be neglected for long periods of time, or else your client base will suffer.

Stay Up to Date

Marketing is a continuous process. If you don’t stay up to date with the latest changes in technology and trends, you can’t expect your marketing efforts to be successful. The same goes for staying current with changes in your industry as well as new regulations that may affect how you operate your business or practice law.

A lot of legal processes (follow-up emails, drafting forms, etc.) can be automated. Law Office Automation means that utilizing these new options can save you a lot of time and money, allowing you to focus on providing your clients with the services that they deserve.
Using dynamic CRM software like RunSensible that keeps up with the lawyers’ needs might be the key that you’re looking for to give your business the final push toward success.

Want to Grow Your Law Firm?

Organize and automate your practice with our feature-rich legal CRM.

Create a Marketing Plan for Your Criminal Defense Practice

You need a well-constructed marketing plan for your criminal defense practice.

The biggest mistake that lawyers make when it comes to marketing is not having one at all. It’s easy to think that “the best defense is a good offense,” but when you’re in the trenches of litigation and trying to win cases, it can be difficult to find time for marketing activities outside of those tasks. However, if you want your firm or yourself as an attorney within that firm to succeed over time, then having some sort of plan for reaching out beyond just the courtroom will be essential for success.

Making sure that every client gets all their questions answered quickly and clearly is also key when Building Stronger Relationships With Clients – this includes answering questions about fees upfront so there aren’t any surprises later on down the road!

Before you can create a marketing strategy, it’s important to define the problem. What are your goals? Why do you want them?

You should also be realistic about what is possible within a given timeframe and how much effort will go into achieving them. For example, if one of your fitness goals is losing 10 pounds in three months and eating healthier meals, that would be considered ambitious but still achievable by most people who work out regularly and eat right. A goal like “lose 50 pounds” or “run my first marathon” may seem more difficult because those things take more time than three months, but they’re still possible if they’re really important to you!

Define the problem before starting on a solution; don’t worry about what other people’s goals are (they might not even know what theirs are yet); be ambitious but stay realistic.

Marketing Doesn’t Happen Overnight!

Marketing doesn’t happen overnight! It takes consistency, time, and effort. So, you can’t expect results right away; instead, make sure that you’re constantly working on getting more clients by continuing to improve the quality of your website and other marketing materials.

Marketing is a long-term strategy. It’s not just about advertising or social media posts, but about building relationships with your audience over time. If you’re doing it right, people will come to trust you and your firm and then they’ll tell their friends.

You don’t have to be the most expensive lawyer in town to get clients; you just need to be the best fit for them.

Marketing is the Best Way to Communicate with Clients

Marketing Strategies are a way of building relationships with potential clients. This is an important part of marketing because it helps you to get your name out there and make yourself known as someone who can help people if they’re in trouble.

You can do this by creating advertisements that appear on TV, radio, or online; sending out direct mailers; holding events in public spaces like parks or libraries; using social media platforms like Twitter, Facebook, and LinkedIn to share useful information about criminal defense law practice areas like DUI charges or drug possession convictions; putting up signs around town advertising your services as a criminal defense attorney – these are just some examples!

Digital Marketing Allows You to Reach Clients

You can use digital marketing strategies to reach clients you wouldn’t otherwise be able to reach. Digital marketing is more cost-effective than traditional marketing because it has fewer requirements and is more targeted. You can also measure the success of your digital campaigns more easily than with other forms of advertising, which makes it easier for businesses to track their ROI (return on investment).

Digital advertising allows businesses to target customers based on their age, gender, and location, which means they’re no longer limited by geography when trying to find new customers.


Marketing is an important part of running a criminal defense practice. It allows you to reach more potential clients and gives them the information they need in order to choose your firm over others like it. Marketing helps build relationships between businesses and customers, which means that if done correctly, it can lead to more business for everyone involved.


1. Does Runsensible have a trial version?
Absolutely! You can find Runsensible’s Free Trial here.

2. How does Runsensible allow client communication?
Runsensible is integrated with an intuitive communication system that enables you to stay in touch with clients at all times and from anywhere you want.

3. How can I learn to work with Runsensible?
For in-depth learning, you can take a look at our Help Center and the tutorial YouTube videos.

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